Buying Group Engagement Programme

We help construction suppliers increase visibility, compliance, and share of wallet within buying group member merchants by providing consistent, structured engagement at branch level.

 

This programme ensures buying group agreements translate into real, repeat purchasing on the ground. Buying group agreements often look strong on paper, but in practice:

 

Branches are unaware of full ranges or agreed terms

Group deals are not consistently prioritised

Reps cannot visit every branch frequently enough

Head office visibility doesn’t reflect branch-level reality

 

This leads to underperformance against agreed group potential. We deliver a structured, phone-led engagement programme focused on buying group member branches. The aim is to:

 

Reinforce awareness of group-agreed ranges and terms

Encourage consistent purchasing behaviour

Identify branches underutilising the agreement

Surface issues preventing compliance or uptake

Support field sales teams with prioritised branch insight

Conversations are commercial and practical, aligned with how branches actually buy.

 

Duration: On-going monthly engagement

 

Accounts Covered:

Defined list of buying group member branches

 

Coverage prioritised by:

Spend potential

Historical performance

Strategic importance

 

Channels:

Phone follow-up (primary)

Light email support where appropriate

 

Price: £4,500 per month

 

At the end of each month, you receive:

One engagement call per member

Improved buying group uptake at branch level

Greater consistency in purchasing behaviour

 

Clear visibility of:

Branch engagement, compliance levels, barriers to performance

 

A prioritised list of:

High-opportunity branches, branches requiring rep or group-level intervention