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Construction Workers Shaking Hands

Merchant Account Reactivation Programme

We restart buying conversations with dormant or underperforming builders’ merchant accounts and convert them back into active, revenue-generating customers, without adding sales headcount.

 

We run a structured, relationship-led outbound initiative to re-engage a defined group of merchant accounts.

 

The aim is to: Re-establish contact Understand current buying needs Identify barriers to ordering Prompt new orders, quotes, or rep follow-ups where appropriate

 

Duration: Ongoing Monthly Service

 

Accounts covered:

Typically 50–100 existing merchant accounts per month

Selected by the supplier (e.g. dormant, low-spend, underperforming)

 

Channels:

Phone-based outreach (primary)

Light email follow-up where appropriate

 

What you receive: You will receive a clear list of:

Contacted accounts Reactivated or warmed accounts

 

This gives you both short-term revenue impact and longer-term commercial insight.

 

Price: £3,000 per month

© The BlueRock Group 2026

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