New Product / Range Launch Support

We help construction suppliers introduce new products or ranges into builders’ merchants more effectively, ensuring they gain awareness, early traction, and meaningful feedback, without relying solely on field sales coverage.

 

This programme is designed to support and accelerate launches, not replace existing sales teams.

 

New products in construction often struggle because:

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Reps don’t always have time to discuss new ranges on every visit

Merchants default to familiar products

Early feedback is fragmented or anecdotal

Stock is introduced without clear demand signals

 

This results in slow uptake, poor visibility, and underperforming launches.

 

What our New Product / Range Launch Support programme does:

We run a time-bound, phone-led outreach programme focused on introducing the new product or range to a defined list of builders’ merchants.

 

The aim is to: Make merchants aware of the new product Explain where it fits and when it’s relevant Encourage trial orders or stocking discussions Gather structured feedback from the trade Identify high-potential accounts for rep follow-up

 

Duration: Typically 4–8 weeks

 

Targeted list of Existing active merchants

Previously inactive or low-engagement accounts (where relevant)

 

Channels:

Phone-based outreach (primary)

Supporting email follow-ups where appropriate

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Price: £2,500 per product or range launch

 

At the end of the campaign, you receive:

Visibility of: Merchants contacted; Merchants aware of the new product; Trial orders or quotes requested

 

A summary of: Common objections or concerns; Competitive comparisons raised by merchants; Pricing or specification feedback

 

A list of: High-interest accounts; Merchants suitable for rep follow-up Clear insight into: Early market response; Product positioning effectiveness