Seasonal Demand Activation

We help construction suppliers capitalise on time-sensitive buying windows by activating merchant demand ahead of, and during, key seasonal periods.

This service ensures seasonal products are front-of-mind when merchants are ready to buy, not discovered too late.

In construction, seasonal opportunities are often missed because:

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Merchants order reactively rather than proactively

Reps cannot contact every account at the right moment

Seasonal messaging gets lost among day-to-day sales activity

As a result, suppliers face rushed production, missed sales, or excess stock once the season passes.

We run a time-bound, phone-led activation campaign focused on preparing merchants ahead of peak demand and prompting timely orders. The aim is to:

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Create early awareness of seasonal products

Understand anticipated demand at branch level

Encourage forward ordering or stocking decisions

Support merchants with planning rather than last-minute buying

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Conversations are practical and trade-focused, aligned with how merchants actually plan their workloads.

Duration: Typically 4 weeks, timed to suit the buying cycle

Merchant Coverage:

Existing active merchants

High-potential or historically seasonal buyers

Channels:

Phone follow-up (primary)

Light email support where appropriate

Price: £2,500 per seasonal campaign

At the end of the campaign, you receive:

Improved timing of seasonal orders

Better visibility of merchant demand ahead of peak periods

Reduced last-minute pressure on production and logistics

Clear reporting on:

Merchant interest levels

Likely order volumes

Accounts requiring rep follow-up